THE CONTENT
Any lead that does not have the following fields will be considered
incomplete and will merit credit or replacement:
Personal Information
First Name
Last Name
Middle Initial (if any)
Street Address
City, State, Zip Code
Home Phone
Work Phone (if any)
E-mail Address (if any)
Car Type: New/Used
Desired Make
Desired Model
Time Frame to Buy
Best Time to Call
Medium of Contact
Trade, if any
Many of the leads will come with a finance application containing the following fields:
Personal Information +
SS# or a request to call for the SS#
DOB
Time at current address
Residency Type: Rent/Own
Landlord/Mortgage Co.
Rent/ Mortgage Payment
Employer
Job Title
Time Employed
Monthly Income
Other Income
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